3.07.2008

Hussein Chalayan at Puma





I can't believe I totally missed out on this news bit. On February 28th, Puma announced that effective immediately, Hussein Chalayan will be the creative director for the entire brand. Isn't that the awesomest, craziest thing you ever heard? I am so so, so excited for him and I can only imagine how cool their stuff is going to get. And to show love both ways, Puma bought a majority stake in Chalayan's brand which means we HAVE to keep an eye out for his collection next season. I imagine that the extra flow of cash would expand his creative thoughts, since he would have to worry less about money. Of course, this is just speculation, but I'm keeping my fingers crossed that next season completely blows me away.

Congrats Hussein! You surely deserve it.

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